Digital strategy
There are many different elements to creating a successful digital strategy for your business. Like everything I do, your audience will be at the heart of it. Understanding them will help us to create a plan for ways in which you can use the services below to make the most of your digital potential.
Web design and development
By putting the user experience at the heart of the design and development of your website, I can make sure that as well as looking great on any device, it'll get great results too. Using open source content management systems like Drupal or WordPress will keep your site flexible, secure and make it easy for you to update your content.
Ongoing support
It’s important to make sure that your website is well maintained. That’ll include ensuring that regular security updates are installed to keep your users safe and secure, supporting your hosting so the site is up and running at all times and being on hand if you need any help keeping your content up to date.
Email marketing
Email can be a great tool for updating your audience about what's going on with your business and keeping them engaged. I can work with you to make sure you make the most of this channel. That might include using custom content to target specific messages to certain users, enabling you to easily capture sign ups through your website or saving you time by creating an automating series of emails.
Social media
Social media can be a great way of interacting with your audience in the online environments where they spend their time. The platforms you'll use and the way you'll work with them will depend on who you're trying to reach and the aims of your communications. I can help you identify ways to use social media that’ll work for you and your business.
Measurement
Key to making the most of your digital platforms is understanding how people are already engaging with them. Having access to those insights will mean you're able to make better decisions. I can work with your to make sure that your Google Analytics are measuring the right things and create dashboards in Google Data Studio to give you access to those details at a glance.
