People would rather deal with a person than an anonymous company. Make sure your personality comes across on your small business website.
I believe that good design can make the difference between your message being understood and getting completely lost.
It seems like many organisations are also seeing the value of investing in professional design.
Recently, I've come across some small businesses that have abandoned their websites and turned to Facebook to offer up to date information. While Facebook has its uses, I don't believe that this is often the best choice to make.
Recently I attended the Intranet and Digital Workplace Awards Roadshow in London. The event showcases some examples of the best sites designed to help teams communicate and get their jobs done.
The examples highlighted a couple of trends which chimed with my own experience of working in this field. It's in these areas that I think you can make the difference between a good intranet and a great one.
I can't help feeling that the end users of some of the systems used by large organisations are getting a raw deal. If these issues existed in consumer facing systems they'd never get away with it. Why isn't that the case for corporate customers?
In an industry which can come with a lot of jargon and technical information, using an everyday example which people will be more familiar with can be a helpful way of explaining some of the concepts and processes.
A couple of recent incidents from the world of politics on either side of the Atlantic have highlighted why it's so important to stay on top of your domain names.
With an ever increasing proportion of website visitors surfing the web on a phone or tablet, considering mobile devices has been an increasingly important part of website design for the last few years. Changes to the way that Google ranks search results based on how a site displays on a mobile device mean that, whereas you could previously just about get away without catering for mobile devices, that's no longer an option.